Tech Advisor is an informative website, offered by tech publisher IDG, offering reviews, news, deals and downloads for desktop, laptop and mobile device users. The website displays a large number of animated ads alongside its content. The site offers a number of entertaining listings of mistakes in Disney films, James Bond films, Harry Potter movies and much more. The site lists mistakes found in both classic and recent films. Movie Mistakes is popular among film fans. The website, while quite informative and popular among internet users, displays multiple ads on most of its pages, including a HUGE banner ad at the top of the site’s home page. Tom’s Hardware provides product reviews, technical analysis, how-to guides and more. The websites are Tom’s Hardware, Movie Mistakes and Tech Advisor. We will test the blockers by testing them with 3 popular ad-supported websites. In this section, I’ll go over each feature you should take a look at and provide information on how well each blocker performs in that particular category. When deciding on which ad blocker to use with your favorite browser, there are a number of factors you should consider. This makes blockers an especially good tool to protect the less technically-savvy users among us. While porn and other questionable websites are a large source of adware-type malware, there has been at least one instance where malware was distributed through YouTube ads by a customer of Google’s Doubleclick service.Īd and pop-up blockers provide a line of defense against such ad malware. Online advertising is also a security risk. Ads, especially auto-start video and audio streaming-based ads, can consume large amounts of data. Users on capped cellular data plans, where the user pays for a specific amount of data usage per month, will find that ad blockers can help them reduce the amount of data used. Plus, if you’re not into the whole online shopping thing, the absence of ads can help you concentrate on the content at hand. “Fun” fact: the average person is said to be subjected to as many as 5,000 advertisements per day, which takes into consideration television and radio ads, billboards, signs in stores, online and more. Fewer ads equal fewer temptations to click, view and purchase items as you travel through the internet. In addition, ad blocking can save you money, especially if you are prone to impulse purchases. When using an ad blocker, you will likely experience faster loading of web pages, cleaner-looking pages (with fewer distractions) and less wasting of resources, such as internet bandwidth, CPU, memory savings and power savings. Plus, online ads eat up bandwidth (especially irritating for users on metered data plans), drain battery power on laptops and mobile devices, and overall clutter the screen of your device. In addition to being an irritant, online ads are also a threat to a user’s privacy they can carry malvertising. Online advertising takes many forms, presenting itself as static and animated ads, embedded audio and video, pop-up windows and more. Why Do I Need to Use an Ad and Pop-Up Blocker? In this article, I’ll share information with some of the more popular ad and pop-up blockers, explain how they work, how you can customize their operation, and go over both the benefits and drawbacks of each one. Luckily, there are developers who have taken this plague to heart, and they have come up with apps and browser extensions to block ads and pop-ups while you browse on your devices.Īd and pop-up blockers are browser extensions or apps that sit in the background, quietly monitoring your connection, searching for identifiable ad traffic, which it blocks from displaying in your browser and some other apps. Either the ads are embedded into your content, or they show up as pop-up and pop-under windows that mar your internet experience. What Are Ad and Pop-Up Blockers?Īs you browse the web on your computer or mobile device, you are subjected to an uncountable number of ads. Luckily, there are ways to greatly reduce the ads you’ll see displayed during your web browsing sessions.Īd and pop-up blockers are extensions that work with your browser of choice to reduce the number of ads – be they banner ads, video ads, pop-ups or any other type of ads advertisers can throw at you.Īd blockers not only block ads, but they also have the pleasant side effect of causing web pages to load faster, and they can help block ad malware that seems to be infecting the web at an increasing rate. The average internet user is said to be exposed to thousands of ads per day. I f you use your web browser for more than 2 seconds, you’ll likely see an ad.
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